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Business Facilitation: Complete range of administrative and management service options, partnership and networking resources, and promotional and communications activities, to support clients' step-by-step success in China.
- Partnership Building
Whether a client's goal is to enter the Chinese market, procure goods for cross-border trade or outsource manufacturing, or conduct a joint research program, partnerships play a significant roll in the success of the client's endeavor. Searching for a partner in a remote foreign country can be frustrating and time and resource intensive, with no guarantee of reaching the business goal.
Topview supports clients in identifying partners through systematic search as well as its extensive contacts and relationships in China and provides client evaluations with transparency by background investigation and due diligence on potential partners. Afterwards, Topview has a unique approach to help both sides build strong partnership in their common interest by means of field visit,networking activities and in-depth business negotiation
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Business negotiation |
Business negotiation |
- Business Matchmaking
Based on a deep understanding of the client's business objectives, Topview can arrange a matchmaking program that provides a unique opportunity for the clients, particularly small businesses, to present product and service solutions to buyers through prescheduled one-on-one appointments with procurement managers and other potential business partners. This matchmaking program is not just an opportunity to trade business cards, as is the case with traditional trade shows. Instead it is a real chance for the clients to meet with public and private organizations for procurement and collaborative opportunities. Hence, the real value of the business matchmaking program lies in the opportunities created for personal, one-on-one interaction with potential clients and partners.
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Matchmaking between Italy-China ITC and Biotech companies |
Matchmaking workshop for software outsourcing companies |
- Government Relations
A strong government-relations program remains an important factor for success in China, where, as in other emerging markets, the state uses its influence over market access and business rights to shape how far foreign companies can go.
As a local business consulting firm, Topview not only helps its clients understand Chinese business etiquette and culture, but also assists clients to establish strategic relations with the government to ensure coordinated, timely government decision-making and approval.
The unique strengths of Topview are its deep-rooted understanding about the work logic, procedure and rules of the government operation as well as its close connections with various government departments. Specifically, Topview is particularly strong in:
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networking with high-ranking government decision makers |
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accelerating the local company registration procedure |
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protecting intellectual property rights, copyrights and trademarks |
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maximizing the preferential policies (taxation, land-use right, refunding) |
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sourcing other government support, etc. |
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Working lunch with Mr. Ma Songde, Vice Minister of Ministry of Science and Technology |
Meeting between the Vice Mayor of Haidian and the Reuters delegation |
- Marketing and Promotion
Topview believes that marketing and promotion is not merely about media control. Mass marketing is easy, but it usually turns out to be a waste of money and effort. In most cases, the key is how to reach and effectively influence the right end-customers or clients.
Topview's marketing and promotion efforts always start from establishing a database for the primary target population, which is identified through systematic research and extensive contacts and relationships. This job is tedious, effort intensive, but has proven to be critical in the success of the entire dissemination and promotion endeavor.
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